It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this is high-quality traffic, since the people to whom you have advertised your products are searching for your products or services. That makes it worth the price--many times over.
We recommend that our clients consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.