Digital Marketing for HealthCare Professionals

Help More Patients
Digital Marketing for Healthcare

The medical industry is constantly changing and growing, especially how your patients are selecting where to go. 

What does this mean for you?

It means that you have to modify and evaluate your current digital marketing strategy. 

  • Social Media Marketing

     Our Social media marketing services are full service and include reputation management. We will help you attract more patients to walk through your doors. Our methods include informative content, daily engagement, and follower interaction. With social ads you can promote free consultations, discounts, portals, and services while gaining patient leads and conversions. 

  • PPC & Google Ads

    Pay-per-click ads highlight the benefits of your practice, services, and office information for patients searching for your services on Google. Once they have visited your site, we also retarget patients with crisp, clean, & visually pleasing digital ad representing your facility. These efforts capture patients that you might have otherwise lost without reminder of your facility. 

  • Email Marketing

    This is a highly effective service with our healthcare clients. Easily keep your patients informed through a personalized focus about the latest happenings in your office, available vaccinations, new services or products you offer, and the breakthroughs in research. You can also schedule appointment reminders for patients and other healthcare vendors to ensure timely interaction and a positive healthcare experience.  

  • Content Marketing

    We will help you produce quality content that informs patients about your services, doctors, illness, remedies, medications, and more to help them feel more secure about their health and demonstrate the knowledge your practice has. 

  • Website Design

     Your website is often the first level of interaction you have with a patient. Build their trust with a clean and professional design that offers ease of navigation, and simple ways of contact. The easier it is to work with professionals, the more likely people will trust your facility with their health. 

  • Search Engine Optimization (SEO) - Organic 

    Rank in the top 10 of search engines when patients look for healthcare locations, doctors, or practices for their needs. Be the first business to comfort them when they need it most. Make the process simple from start to finish by being right in front of their eyes on the screen within seconds when they search. 

Healthcare - The Industry that is always changing. 

 

Healthcare is traditionally an in person one-on-one practice, but your digital marketing doesn’t have to be traditional. In fact, it shouldn’t be. Over 80% of consumers searching for healthcare related topics begin their search online or through social media. If they are not searching online, they rely on word-of-mouth and recommendations from others, which can be found in online reviews or enhanced via social media.

Patients are gravitating toward being more in control of their own health rather than let healthcare facilities do this for them. Being a healthcare provider is more about working together with a patient than working for a patient. Stay involved and show your business cares with the help of a digital marketing agency like us. Keep the dialogue alive with patients in and outside the office.

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What are the Benifits of Digital Marketing for your practice?

 

Choosing to utilize digital marketing for your facility, service, or product is the most cost effective way to grow your medical brand. Position yourself as a leader in your community by establishing and increasing your competitive advantage against other practices through digital marketing strategies.

After implementing digital marketing for your practice, you’ll notice the following results:

- Improved patient satisfaction

- Lower cost per patient acquisition, and lower overall marketing costs

- Higher patient volume

- Patient retention

- More qualified leads

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How we are different from other agencies

  • We are in 2019

    Patients, physicians, and clients alike want the latest technology when it comes to healthcare, so why not expect the same from us? We’re aware of technology importance and customer care, so we stay up to date on all the latest trends and changes in healthcare in order to provide you the best marketing services possible. 

  • We have the Experience

    Would you take your child to a doctor who had never worked with children before? Probably not, so don’t trust your business with a firm who has never had a client in the healthcare industry. We have, so we know what patients, physicians, and managers expect and we deliver on those expectations. 

How we bring success to Digital Marketing for your practice

 

We always go the above and beyond and incorporate these elements into your digital marketing efforts to ensure your campaigns are always running smoothly. 

  1. Research Your Competitors- We find out who you’re trying to beat before you can be #1. We perform detailed competitor research so we know what we’re shooting for.
  2. Constant Communication- We like to overcommunitcate with you at all times. We also schedule monthly or bi-weekly calls so you can learn more about the progress of your campaign.
  3. Continuous Optimization- Your patient preferences are always changing – as is digital marketing. We continually adjust your campaigns to keep up with digital and preferential updates.

Our methods to market your practice

  • Create a plan of action

    The first step we take with any of the services we offer is working with you to determine who your target audience is and your goals. With that information and a few other details, we craft a custom digital marketing plan and show you the path of success your business will take. 

  • Create the Content, The Promotion, and finally Ads

    We attract your patients and patient referrals using complementing digital platforms, such as social ads, search ads & blogging, that align with your audience and your brand’s goals.  

  • Monitoring Campaigns

     We don’t believe in creating and forgeting approach to digital marketing. Marketing your practice the right way requires daily attention. We perform daily account monitoring and reputation management on all platforms. 

  • Engagement 

     Communication with patients, vendors, and customers is key. Interacting with people online is just as important as it is in your office. Enhanced engagement with patients and physicians increases the growth of practice and reputation.

Marketing your Practice in 2019

 

Unlike traditional forms of marketing, digital marketing for your practice accurately provides a return on investment. You will see your costs decrease and client quality increase as leads and patients rise. These two benefits alone allow your facility to allocate funds to other areas you want to improve and provide better services to your patients.

All of our digital marketing services adopt a patient-centered strategy in an effort to help your practice succeed. Whether you have one location or many locations, we specialize in helping hospitals, specialty clinics, urgent care facilities, pediatric care facilities, and more through our various healthcare digital marketing services.

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We have generated over 384,356 leads for our clients using digital marketing.

Click the button below to schedule some time to talk.